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  • NIRI Seattle May Chapter Meeting: Social Media Pros and Cons for Investor Relations

NIRI Seattle May Chapter Meeting: Social Media Pros and Cons for Investor Relations

  • 11 May 2017
  • 7:30 AM - 9:00 AM
  • 1325 Sixth Avenue, Seattle, WA 98101

Registration


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Social Media Pros and Cons for Investor Relations

Join our NIRI Seattle May breakfast event with Business Wire’s Director of Social and Evolving Media, Serena Ehrlich– Mobile Marketer’s Top 25 Women to watch.

In this session, we’ll navigate social media’s role within your IR program. Is it the right fit for your organization? If so, how can it best be leveraged? Ehrlich will break down IR program social medial pros and cons; discussing tactical ways to implement the right program.

Learning Objectives

  • Pros and cons of social media
  • How to determine if social media is the right channel for you
  • How to implement a successful social IR program
  • How to create a social crisis monitoring and response program


Date/Time:

Thursday, May 11, 2017

7:30 AM - 9:00 AM Pacific Time

Location:

Washington Athletic Club

1325 Sixth Avenue

Seattle, WA 98101

206.622.7900

Registration:

Members: $30

Non-members: $40

Please RSVP by Tuesday, May 9, 2017

Sponsor this event

About the Speaker:


In the last 25 years, Serena Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends. Ehrlich started her career in advertising, where she developed an understanding of branding from a large-scale perspective, but she credits her 17 years in the newswire industry for placing her at the forefront of the technical, sociological and influential revolution changing the face of today’s customer communications. Prior to rejoining Business Wire in 2013, Ehrlich designed and implemented successful local, national and international social, mobile and traditional marketing campaigns for brands including Kraft, Kohl’s, Avon, Mattel, Mogreet and more. A ’91 graduate of Brandeis University with a B.A. in History, Ehrlich was named one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer. Follow her on Twitter at @serena.

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